Being an innovative entrepreneur is what distinguishes a good business owner from a revolutionary entrepreneur. And with more and more creatives flooding the entrepreneurial space, the struggle to own their creativity into a marketing asset that feels freeing to them and valuable to their audience is real.
That is where we meet Dr. Megan Anne Todd and Gina Bell of Season 2 of Fix My Brand With Ali Craig® (http://fixmybrandwithalicraig.com).
Dr. Megan Anne Todd (http://drmeganannetodd.com) out of Phoenix, AZ solo momma of 2, holds countless certifications and is an accomplished college professor who is passionate and creative in her own right. This passion led her to also be an entrepreneur, but it is also this passion that led her to struggle with her entrepreneurial brand.
Gine Bell (http://ginabell.co) from Dyer, Indiana whitewashed her creative edge into oblivion. This busy mom of 6 whose heart is to help women reconnect with their creativity, didn’t come across as creative at all. Trying to fit into the “life coach” box, Bell has removed most of what made her brand unique.
“Creativity within your brand is the best driving force as well as the most destructive. You have to know how to build a brand that balances creative growth and audience desirability,” says Ali Craig (http://alicraig.com) host of Season 2 of Fix My Brand With Ali Craig® airing on the Brandpreneur™ Network (http://brandpreuner.tv). “Todd and Bell fell into the trap many creatives do when building their brands, show no creativity if you don’t know how to control the creativity.”